05 | Why Most ICA Exercises Don’t Work

Feb 8, 2022

This week, Anna is sharing her thoughts on ICA’s. What’s an ICA you ask? Your Ideal Client Avatar. A quick google search will come up with plenty of formulas, exercises, and questionnaires so you can understand your ICA but Anna is breaking down exactly why many of these exercises don’t actually work. Good news though, Anna shares how to tap into the community and audience you already have to get a clear picture of your most valuable readers or customers depending on the type of business you have. She also shares why many ICA exercises are full of generalized assumptions, why “fake it ‘til you make it” is not the best plan for knowing your ICA, and five questions you can ask your audience in order to really understand them and in turn, create better serving content!

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hey, glad you're here.

I'm Anna Huff. A mindset and marketing coach for online service providers.

After teaching for a decade, I was burnt out and ready for a change. Like many online service providers, I wanted time freedom.

I dedicated myself to learning as much as I could about online marketing through social media, Pinterest, and long form content like blogging. And I set out to share that information with as many people as I could.

What I didn't learn was that none of the strategies and tools to market your business will be as effective if you haven't done the inner work to truly believe what you have to share is of value.

Now, I work with growth minded online service providers to help them create content with confidence so they can get the time freedom they dream of.

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